Why You Should Redesign Your Website
While your site doesn’t need to have all the following criteria before you get a redesign, how many items you check from the list gives you an idea about how urgent your redesign is. Checking one item from the list below is “concerning”, checking multiple items means redesigning is a must, and checking all items calls for an emergency redesign.
Here are the signs that should tell you whether your website should be redesigned or not:
Pretty much everyone owns a smartphone these days – in fact, over 80% of internet users own and regularly use a smartphone. And what’s more, according to Google 61% of users are highly unlikely to return to a website that doesn’t work well on mobile, with 40% visiting a competitor’s website instead – all because the original website they intended to visit wasn’t mobile friendly. Having a mobile responsive website is more important now than ever before – and you may actually be losing business by not adapting to the current standard.
Does your website have trouble ranking in search engines like Google?
It may be because the SEO built into your website is not up to date with current trends.
SEO is always changing because Google is constantly updating its algorithms.
What worked even a couple years ago won’t necessarily work today. So, if you haven’t looked at the SEO on your site for quite some time, it may actually be hurting you rather than helping you – something that can be fixed through a basic website redesign.
Oh, Flash. It used to be very popular within many web design circles but alas, it’s now considered to be highly outdated (and has been for a number of years). Not only is Flash not supported on devices such as iPads and iPhones, but it’s also rendered unreadable by the big search engines such as Google, Yahoo, and Bing. Meaning that it’s really bad for your SEO – because in order to rank in the search engines, the content on your site needs to be readable. So if your website is built in Flash, there’s nothing to be ashamed of – but it’s definitely time for a redesign.
As mentioned before, your website is often the first thing that people see in regards to your business – so you want to be sure that you’re giving people a good overall experience. That includes incorporating elements such as: A good, easy to follow layout Solid navigation and page structure Information presented in a way that is easy to read Great images and media Consistent brand messaging It’s all in the details – and those details really matter a lot when you add them all together. The details could mean the difference between someone staying on your site and having a look around or leaving straight away to visit a competitor’s site.
Along the same lines as user experience, it’s important to present a unified, clear and consistent brand message. This means your slogans, tag lines, value proposition, mission statement – even things that might seem superficial like your logo, fonts, and colors. It all needs to reflect your brand and your business. Sometimes brand messaging changes – and that’s okay. But if your website still reflects your old messaging or no messaging whatsoever, it might be a good idea to have a look at that through a website redesign.
Blogging is important for so many reasons. For one, it provides a way for you to connect with your readers and customers on a more personal level. Through a blog, you can share tips, advice and whatever else your readers might be interested in reading. Additionally, blogging is great for SEO. Google loves fresh content on websites, and blogging is a great way to provide this. Plus, it’s a known fact that B2B marketers who blog receive 67% more leads than those who don’t – so it’s also great for business growth. If your current website doesn’t have a blog, you might consider a website redesign to incorporate one.
As previously mentioned, approximately 75% of people will judge the credibility of your business based solely on the design of your website. And you definitely want to look credible. Because if you don’t, all of those potential readers and customers are going to click away from your site and eventually land on the better-designed site of one of your competitors. It’s sad, but true. So, if you’re website just looks a bit outdated – or hasn’t been updated in a couple of years – it might be time for a website redesign.
High bounce rates and low conversions are really nothing to boast about.
If you’re finding that your web analytics are showing high bounce rates, low pages per user visit or low time on site, it’s a good indication that your visitors aren’t finding what they want when they come to your website.
And if you’re not getting the conversions you’d like to see, then that’s another solid indicator that something just isn’t quite right.
What’s likely happening is that people are finding your site, but when they click over to it they are either turned off by the design, confused by the content, or can’t find what they’re looking for. Regardless of the why high bounce rates and low conversions are often a sign that it’s time to take a look at your website structure through a website redesign.
Did you know that 47% of consumers expect a website to load in less than 2 seconds? And what’s more, approximately 40% will abandon a website entirely if it takes longer than 3 seconds to load. If your website isn’t loading very quickly, you might be losing potential readers and customers by the second – and your SEO could be suffering for this very same reason. So, if you think your website could be loading faster, it might be time to think about a website redesign.
Finally, if your website just simply isn’t meeting your needs as a business anymore, it might be time for a redesign.
Maybe your branding has changed, or perhaps your value proposition, and your current website no longer reflects who you are or what you do.
Or maybe you’ve expanded and you’d like your website to reflect that. Whatever the case, if your current website isn’t working for you, then you should seriously consider a redesign. Because if your website isn’t a good reflection of your business, then it isn’t going to do you any favors in the long run.